ACTIVATING TECNO MOBILE'S GLOBAL SPONSORSHIP OF MANCHESTER CITY WITH AN ALWAYS-ON SOCIAL APPROACH
THE CHALLENGE
TECNO Mobile, a rising global mobile device and proud sponsor of Premier League champions and Treble Winners, Manchester City, sought to deepen their connection with their global audience through a dynamic, continuous social media strategy. This strategy would capitalize on their alliance with Manchester City. Our task was to empower markets from Colombia to India, Philippines, Kenya, Mexico, Indonesia, and beyond with captivating content. This content needed to be easily disseminated across their 70+ localized social media channels, narrating TECNO Mobile's high-end positioning through the partnership's narrative.
THE STRATEGY
As we navigated TECNO Mobile's global brand transformation, we recognized their focus on the burgeoning middle classes in emerging markets. These are consumers who aspire for more, who have elevated their personal circumstances, and who resonate with the brand's relentless pursuit of excellence. Our strategy was to leverage the Manchester City partnership to weave stories of growth, excellence, and the ceaseless quest to realize dreams, both on and off the pitch. TECNO Mobile's brand promise, "Stop At Nothing," was the cornerstone of our approach.
THE RESULTS
We successfully created and distributed assets for over 70 different TECNO Mobile localized channels, reaching a diverse global audience. Our efforts resulted in over 20.2 million video interactions across two core content series, demonstrating the power of engaging, relevant content in driving brand engagement and recognition.
Localised Markets
70+
Creating and distributing assets for over 70 different TECNO Mobile localised social media channels.
Reel Interactions
20.2M
20.2M Reel Interactions – Over 20 million video impressions across two organic content series.
OUR TROPHY CABINET
