ABOUT US
What happens when you mix buckets of creativity with a spoon full of digital nous, a truck-load of content fanatics, and real-world experience of creating campaigns and deliverables for brands, teams and sponsors across sports, entertainment, and gaming? Well, the perfect blend for your next agency, of course!
(To make it clear, that’s us… we’re the agency in question)
FOUNDED 2021
"THIS IS HONESTLY BRILLIANT"
"THIS HAD ME CAPTIVATED"
"THESE ARE AWESOME... LIKE BEAUTIFUL"
👆 ACTUAL COMMENTS WE'VE RECEIVED
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We’re a full-service creative digital marketing agency based in the UK built to drive results for brands in sport, entertainment, and gaming.
HOW IT STARTED
AND THE NEW founders, Dan and Ryan, met back in 2019. With Dan’s background driving digital strategy, content creation, and distribution for brands like Aston Villa, Manchester United, and Kia, combined with Ryan’s background in brand strategy and sponsorship marketing working with the likes of the Mercedes-AMG Petronas F1 Team, Tommy Hilfiger, SAP, and Tecno Mobile, it seemed like a perfect partnership from the off. All it took was a couple of cold beers, a shared love of Chinese food, and the rest, as they say, was history!
WHAT'S IN A NAME?
Call us crazy, but we wanted to be a little different. So we started looking for a name that stood out. One that stirred some intrigue.
Beyond being the new social lingua franca for declaring the next champion, “AND THE NEW” represents a mindset… a culture. It’s that drive to keep pushing the boundaries of possibility, that desire to positively disrupt, that inherent promise to continuously be on top of the latest trends, tech, and new ways to engage fans and consumers.
CREATIVITY 💡
We stare in the face of the mundane and actively walk in a new direction. We embrace cultures and audiences the find creative that works.
EXCELLENCE 🌟
We deliver best-in-class, award-winning work. We’re hungry to be the best in the league, and hold ourselves to the highest standards.
GROWTH-OBSESSED 🚀
We crave growth for ourselves, our clients, and our team. We firmly believe that if we win together, then possibilities are endless.
CURIOSITY 🤔
We constantly strive for better and we get there through being curious. Curious to ask questions, try new things, embrace new opportunities. We love the question “what if?”.
APPROACHABLE 🤗
We go above and beyond to help each other and our clients. We’re easy to get along with and fun to be around… we find that always helps!
RELIABILITY 🪨
We get shit done. We’re dedicated, experienced, and you can always count on us to deliver the goods.
OUR GUIDING VALUES
