CREATIVE END-TO-END DIGITAL MARKETING FOR BRANDS IN THE SPORTS, ENTERTAINMENT AND GAMING INDUSTRY

1. STRATEGY

You know where you want to go. We build the roads that get you there.

We combine three core foundations: (1) your business and marketing objectives; (2) leading-edge consumer and audience insights, and (3) the experience and knowledge that is in our wonderful minds.

Our strategy development ensures that our campaigns meet your objectives from audience growth, channel monetization, engagement strategies, and more.

2. PLATFORM

At the heart of any digital strategy is platform utilisation. Our strategy process sets the stage for our campaigns, whether they’re multi-channel or onmi-channel.

From campaigns that are brought to life through TikTok to  augmented reality mobile web experiences, email, search or display, we’re across the latest and greatest in digital marketing channels.

 

For best results, platform and strategy should act as one. The strategy influences the platform, and the right platform makes for a great strategy!

​3. CREATIVE

We produce creativity that moves the needle.

Our creative process is a bubbling cauldron of innovative ideas, previous experiences, diverse inspirations, data-driven consumer and fan insights, experimentation, realism, and a big dollop of fun.

Our ultimate goal, in everything we do, is to grab attention and engage. Our creativity sits at the heart of this from the overarching story and narrative to the physical content we produce for our digital campaigns.

​4. DELIVERY

We're a perfect combination of strategists and executioners (not in the medieval way!).

Our entire approach to digital marketing is targeting the right audience at the right time - driving better results for you!

Our delivery services cover the creation of content (video production, video editing, motion graphic design, graphic studio) and the distribution of content (paid social, organic social, PPC, SEO, SEM, and more).

5. RESULTS

We’re here to prove results for our clients, and that’s exactly what we do.

All of our campaigns come with our bespoke results tracking suite to prove success – from tracking return on ad spend through to audience growth and sentiment tracking. 

We don’t measure for the sake of measuring. But as the old saying goes, if something’s worth doing then it’s worth measuring!

  • Short-term and long-term strategic planning

  • Go-to-market strategy development

  • Audience behavioural and segmentation reports

  • Brand positioning

  • Creative ideation and development

  • Overarching digital strategy

STRATEGY

  • Sponsorship marketing strategy and activation

  • Sponsorship portfolio audits

  • Sponsorship rights acquisition

  • Digital fan experiences

SPONSORSHIP

  • ​Video content production

  • Motion graphic design and video editing

  • Graphic design studio

  • Creative copywriting

  • Augmented Reality experiences

  • Gamified content experiences

  • Ad campaign creative

  • Web build and landing pages

CONTENT

  • ​Social media management

  • Paid social media execution

  • Performance marketing

  • Conversion rate optimisation

  • Email marketing and CRM campaigns

  • SEO and SEM

DISTRIBUTION

  • Audience growth campaigns

  • Fan monetization strategy development

  • Product sales campaigns

  • Fan loyalty and engagement programmes

TURN FANS INTO FANATICS

OUR SERVICES

FOR EVERYONE

FOR SPONSORS

FOR RIGHTS HOLDERS

THIS IS HOW WE DO IT

OUR FIVE-STEP PROCESS FOR BRINGING CAMPAIGNS TO LIFE

OUR CLIENTS

  • LinkedIn
  • Instagram
  • TikTok
  • Twitter

THE GO-TO CREATIVE DIGITAL MARKETING AGENCY IN SPORTS, ENTERTAINMENT AND GAMING

E: INFO@ANDTHENEW.AGENCY
T: +44 (0) 75222 66788

UNIT 112, THE RECORD HALL
16-16A BALDWIN’S GARDENS
LONDON
EC1N 7RJ