AND THE NEW is proud to announce that we have been named Boutique Agency of the Year at the 2025 Race Media Awards, a recognition that cements our position as one of the leading motorsport marketing agencies in the industry.
This award is a testament to our strategic, social-first approach and the measurable impact we deliver for our clients in the motorsport industry. Competing against the best, we’ve proven that a smaller, highly focused team can drive real results — helping brands engage audiences, commercialize fan engagement, and grow their presence in global motorsport marketing.
What This Award Means for AND THE NEW
The Boutique Agency of the Year category at the Race Media Awards recognizes agencies with fewer than 25 employees, focusing on those that have demonstrated exceptional creativity, innovation, and results within motorsport marketing.
For us, this award is about more than just recognition, it’s validation of the work we’ve done across multiple high-profile motorsport campaigns, proving that we are not only social media experts in motorsport but also a trusted partner for brands looking to activate in the space.
In their own words: "The judges thought that AND THE NEW's body of work was fresh, smart, creative and extremely impressive and diverse across many categories of racing. For a new, boutique agency the quality and breadth of work was outstanding".
Why AND THE NEW?
As a social-first strategic marketing agency, we combine strategic insight, social media expertise, and creative content production to help brands build relevance and drive commercial growth, especially within motorsport. Our approach is rooted in:
Deep industry expertise – We understand motorsport’s unique ecosystem, from Formula 1, endurance racing, and powerboat racing to esports and emerging series.
Data-driven marketing strategies – Every campaign is backed by insights, ensuring that brands reach the right audience and maximize engagement.
High-impact creative execution – We don’t just create content; we create narratives that resonate with motorsport fans and turn engagement into business growth.
The Future of Motorsport Marketing
Winning Boutique Agency of the Year only fuels our ambition. As motorsport continues to evolve through embracing new technologies, shifting audience behaviours, and expanding its reach through digital innovation, brands need marketing partners who truly understand the space.
Whether you're a racing team, rights holder, sponsor, or brand looking to enter motorsport, AND THE NEW has the expertise to help you navigate the ever-changing landscape and make an impact.
We’re just getting started.
To learn more about our motorsport marketing services or to discuss how we can help your brand engage fans, grow revenue, and activate sponsorships, get in touch today: info@andthenew.agency
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