AND THE NEW ADDS RACING DRIVER SARA PRICE TO ITS CLIENT ROSTER

AND THE NEW is thrilled to announce the addition of elite American motorsports talent Sara Price to its growing client base.

Sara Price is a formidable presence in the world of racing. A Southern California native, she began her motorsports journey at just eight years old and has since carved out an impressive and versatile career. With 17 national championships, a medal-winning performance at the X Games, and a competitive resume that spans rallying, Stadium Super Trucks, and the all-electric Extreme E series, Sara is a pioneer in a sport still catching up to her speed.

This new partnership arises from AND THE NEW’s work with Will Smith’s Westbrook Racing, the electric powerboat team competing in the E1 Series, where our team has been delivering outstanding social-first results. Smith has brought his energy to the E1 Series, blending speed, sustainability, and entertainment to electrify a new generation of fans.

In teaming up with AND THE NEW, Sara will have the full support of the agency’s creative and strategic resources, starting with social media, where the team will be handling her channels. 

"Building an athlete’s personal brand is an incredibly rewarding journey. By amplifying their social presence and positioning them prominently in the digital space, we not only enhance their visibility but also increase their commercial value, unlocking greater opportunities throughout their career. I'm excited to start this journey with Sara Price and help show the world what she has to offer." Jess Ellis, Social Media Manager at AND THE NEW

This partnership reflects our continued focus on delivering best-in-class, social-first content in the places that culture and audiences meet - bringing bold stories to life and building powerful, authentic connections between talent and their audiences.