top of page


AND THE NEW have teamed up with HEET Gaming to help the org drive social growth, advise on digital strategy and develop a whole host of creative content across its rosters in CS:GO, Valorant, and PUGB.

HEET are one of the most exciting, upcoming esports organisations in Europe, boasting a top-20 Counter Strike Global Offensive team in the recently acquired ex-DBL Poney roster, a new Anglo-Danish Valorant roster and their longstanding Hungarian PUBG side, alongside a number of content creators across Twitch.

AND THE NEW began working with HEET towards the tail-end of 2021, helping the org define and build their content and marketing strategy, as well as lifting the level of creativity and output across the board. This includes the development of a new CS:GO team announcement, which garnered over 500,000 organic impressions on Twitter alone and led to a 100% increase in social following.

Throughout 2022, we are focused on developing ideas and producing regular content across rosters for fans to engage with, activating HEET's various brand partnerships and developing a new brand refresh for the entire org. Stay tuned!

It’s time to FEEL THE HEET!

bottom of page