Driving ad creatives across paid social, search, and email, we developed a complete digital paid media strategy for Coral Eyewear. Utilising our in-house design and production team, we consistently developed creative assets based on what was working in market and how receptive audiences were to our different messaging. Videos, graphics and imagery are all key parts for making our campaigns work – so ensuring these are hard hitting is what we specialise in.

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Remarketing through email became one of strongest channels for driving sales. Our analytics showed that, due to the higher product price point, customers were engaging with four-to-five different pieces of content before making their purchase. With this in mind, our email marketing strategy became simple and focused: share engaging content and stories that potential customers would engage with and drive a single product CTA in every email.