THE RESULTS
FILTER OPENS
7,000+
That's Villa fans who had a go with the lens.
FILTER CAPTURES
4,500+
The number of Villans who hit record and tried to land on the golden ticket.
SHARES
173
Fans who posted across social media or DM'd their network.
COMPETITION ENTRIES
105
The pool of entrants, of which one will win 2022/23 season tickets.
VIDEO VIEWS
766,000+
That's a lot of Gen Z eyeballs! 👀
ENGAGEMENT RATE
8.7%
A solid figure, considering we brought 1980's content into modern platforms
THE EXECUTION
Working alongside Coral Eyewear, AND THE NEW landed on a three-film approach for Francis Bourgeos' millions of Instagram and TikTok followers, with the intention of creating three highly unique, yet very authentic, short videos that placed Coral Eyewear at the heart of his activity.
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The first film acted as a scene setter and saw Francis arrive in America for the first time, taking in all the sights and sounds of Miami. From his usual hilarious transpotting antics to taking a dip in the South Beach sea, he'd well and truly arrives in the States.
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Next, Francis entered the Formula 1 pitlane. A lifelong fan of the sport - and with all his giddy engineering excitement - he entered the Williams Racing garage to meet a star of the grid and, to his surprise, a big fan of his work - Alex Albon. Francis even had the opportunity to sit in the Williams car, creating unmissable social content for Coral Eyewear.
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For his third and final mini outing, Francis hopped aboard the Scarlett Lady Virgin Voyages cruise ship as it departed Miami docks. Inside, he explored the staggering engineering infrastructure of the ship, shot some hoops on its top-deck basketball court and browsed the onboard Coral Eyewear store, where the brand hold exclusive sunglass retail rights.
AN INFLUENCER CAMPAIGN LIKE NO OTHER
THE BACKGROUND
In 2022, Coral Eyewear appointed AND THE NEW to launch its summer brand and sales campaign, Style Without Compromise, that focused heavily on utilising four key partnerships across sport and leisure - Williams Formula 1 Team, Richard Branson's Virgin Voyages cruise ships, Mahindra Racing Formula E Team and Kent Cricket.
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By May, the stars had - quite literally - aligned, and the opportunity to launch an impactful parallel campaign had arisen.
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Step forward the inaugural Miami Grand Prix, Williams Racing drivers, monstrous cruise liners and one of the most trending people across social media in recent times...Francis Bourgeos.
