THE BRIEF
We helped Coral Eyewear best utilise their sponsorship assets and worked hard to create clear brand direction, messaging strategy, sponsorship activation, paid media and performance marketing, and increase their organic social media output.
Across Coral Eyewear’s product ranges, we began to build three core consumer personalities that we could directly talk to with our communications: The Sports Fanatics, The Adventurers, and The Lifestylers. Building a plan to put these three personality types at the forefront meant we could mix our content, tell deeper stories, and directly appeal to the lifestyles and desires of these audiences, all whilst continuing to drive the sustainability message (but anchoring it with relevant meaning to each group).
Success for Coral Eyewear came in merging all three pillars of the strategy together and creating key moments for customers and fans to engage with. For the 2022 Miami Formula One Grand Prix we worked with both Williams Racing and Virgin Voyages to invite one of the hottest content creators in the market – Francis Bourgeois. Working with Francis, we created unique content for Coral Eyewear in both the Williams garage and onboard the Virgin ship berthed in Miami (and featuring a Coral Eyewear store!) amassing millions of views for Coral.
RESULTS
8% INCREASE IN ORDERS
8% increase in product sales during campaign period.
7:1 RETURN ON AD SPEND
7:1 ROAS across all supporting paid media during campaign period.
1M+ VIEWS
1M+ organic views on social media channels during campaign period.
AND THE NEW, Shoreditch Exchange, Gorsuch Place, London, E2 8JF
