WESTBROOK RACING E1 TEAM
LAUNCHING THE HOTTEST NEW SPORTS TEAM
Full throttle, full access - powering Westbrook Racing's digital gameplan and social media channels in the E1 Series spearheaded by Will Smith.
THE BRIEF
With Hollywood heavyweight Will Smith at the helm, Westbrook Racing needed a bold, culturally resonant digital presence to match their splashy debut in the E1 Series. AND THE NEW was tapped to lead the charge — building, launching, and managing the team’s social media channels from scratch, all while embedded trackside at every single race weekend.
Our “run and gun” content team is on the ground at every E1 event, capturing real-time moments with agility and instinct—balancing high-energy, reactive content with a calendar of pre-planned storytelling to amplify team narratives, driver personalities, and brand values. From behind-the-scenes antics to full-throttle racing drama, we shape every asset to perform natively across platforms while tapping into the voice and vision of the Westbrook brand.
With a bespoke strategy designed for growth, we crafted a tone that balances Will Smith’s global charisma with a competitive team identity. The results speak for themselves: fastest-growing account on the grid, viral content moments, and a 291% engagement spike driven by smart collabs and tailored storytelling.
We embedded a nimble, race-ready content team into every event — building Westbrook Racing into the most engaging and fastest-growing digital presence in the E1 Series.
RESULTS
50M+ ORGANIC VIEWS
Over 50 million organic views across Instagram alone on the Westbrook Racing account.
291% ENGAGEMENT RATE
On key social posts following our strategic collaboration-focused approach to Instagram.
0 to 15,000 FOLOWERS
Driving over 15,000 new followers starting from zero amidst a backdrop of the Westbrook team joining E1 late in the season.
AND THE NEW, Shoreditch Exchange, Gorsuch Place, London, E2 8JF
