BUILDING THE VOICE AND COMMUNITY OF AN EMERGING ESPORTS ORGANISATION ACROSS SOCIAL CHANNELS
THE CHALLENGE
HEET, a European esports organisation competing in titles including Counter Strike, Valorant, PUBG, and Rocket League, came to AND THE NEW as they wanted to completely revolutionise their brand and content with the aim of increasing their commercial value and engaged audience size.
Simply put, they wanted to take their social content to the next level
GIVING FANS A REASON TO ENGAGE ... AND STAY
Our growth strategy for HEET was simple. Use high-awareness and exposure platforms like TikTok and Instagram Reels to grow the audience and give them a reason to see the organisation, whilst doubling-down on entertaining and informative content to engage the audience and give them a reason to stay
HOW WE DID IT
Our team ran all aspects of HEET’s social channels from community management, graphic design, short-form content, and in-game clipping. We leaned heavily into vertical video platforms and content creation to drive growth, engagement, and reach
OUR TROPHY CABINET
Following Increase
263%
Organic increase in social media following
Tweet Impressions
88%
Increase in organic weekly average Tweet impressions
IG Post Interaction
208%
Increase in organic weekly average Instagram post interaction
