OUR WORK
STARTING LIGHTS ON – REIGNITING WTF1’S RELAUNCH WITH CONTENT BUILT FOR THE MODERN F1 FAN
THE BRIEF
As WTF1 prepared to relaunch one of motorsport’s most loved content platforms, they called on AND THE NEW to produce a punchy, high-energy trailer that would set the tone for the next era of the brand. The aim? To tell fans exactly what they could expect from the new chapter of WTF1 — while capturing the fast-paced, community-driven energy that made it iconic to begin with.
Shot in London with a compact, highly agile crew, we sourced and styled a versatile location that gave us multiple dynamic setups within a single space — giving the final edit the feel of a multi-location shoot without the logistical overhead. Our team directed on the ground, captured sharp A-roll, and layered in fan-favourite archive footage from WTF1’s rich content library to build a nostalgic yet future-facing story.
In post, we stitched it all together with snappy cuts, playful graphics, and a tone that was unmistakably WTF1. The finished film acted as both a reintroduction and a rallying cry—inviting fans new and old to strap in for everything to come.
We helped WTF1 relaunch with a bang — producing a high-energy trailer that captured the spirit of the brand and fired up the fanbase for what’s next.
