CORAL EYEWEAR
BRAND STORYTELLING WHERE LUXURY MEETS SUSTAINABILITY
Seeing sustainability differently. Bringing Coral Eyewear's brand story to life through the power of partnerships and story-first content.
THE BRIEF
Coral Eyewear partnered with AND THE NEW to craft a series of compelling films that brought their unique story—and their diverse partnership portfolio—to life. From the decks of Virgin Voyages to the circuits of Formula E and the training grounds of British sport, our task was to hero Coral’s brand purpose through the lens of elite performance, travel, and sustainability.
Across each shoot, we took a story-first approach—embedding with athletes, crews, and ambassadors to capture authentic narratives behind the eyewear. Whether it was highlighting Coral’s ocean-first values with Virgin Voyages or showcasing innovation and speed through their work with Mahindra Racing, we shaped each piece to feel unique while still staying tonally consistent with the brand’s values of style, sustainability, and performance.
With a modular crew set-up including director, DOP, camera operators, and drone specialists, we built agility into every production to film across varied and high-pressure environments—from cruise ships to pit lanes. The result: a powerful suite of films that tell Coral’s story through real people, real moments, and real-world impact.
We created a versatile suite of high-impact films that not only told Coral Eyewear's story but delivered value across every touchpoint from global campaigns to social cutdowns and partnership activations.
AND THE NEW, Shoreditch Exchange, Gorsuch Place, London, E2 8JF
