HIGH PERFORMANCE SPORT MEETS HIGH-END LUXURY

When the UIM E1 World Championship — the world’s first all-electric powerboat racing series — arrived on the Adriatic coast for the E1 Dubrovnik GP (presented by Adriatic Luxury Hotels), the brief wasn’t just to capture a race weekend. It was to turn a global sporting moment into destination-led storytelling: content that showcased Dubrovnik’s energy, Adriatic Luxury Hotels’ world-class hospitality, and the kind of experience that makes people want to book first and ask questions later. 

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AND THE NEW partnered with Adriatic Luxury Hotels — a luxury hotel group based in Dubrovnik — to produce an expansive, social-first content catalogue that spotlighted both their flagship setting and the wider city backdrop throughout the weekend. Working with influencers and E1 talent, including pilot Dani Clos, we created a steady stream of premium, platform-native content built around access: hotel tours, behind-the-scenes moments, luxury amenities, and the collision of high-performance sport with high-end travel. 

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To match the pace of the event, our team operated as an on-the-ground content studio — filming and editing on site with same-day turnaround, ensuring Adriatic Luxury Hotels could publish in real time as the weekend unfolded. The result was a cohesive set of assets designed to work across regular social posting, partner amplification, and always-on brand storytelling, capturing Dubrovnik at its most cinematic while the world was watching.