PEPSI
BRINGING THE 90S BACK TO LIFE WITH PEPSI
Capturing the essence of the 90s with Pepsi's latest brand campaign activation.
THE BRIEF
Pepsi wanted a video that captured the essence of their nostalgic, experiential activation — a pop-up 90s-themed bar built inside a repurposed video store. The goal was to showcase the space, the design team’s creativity, and the full consumer journey in an engaging, social-first format.
We created a hero video and supporting 360° content that immersed viewers in the experience from the moment they entered through a retro Pepsi vending machine and stepped into the neon-soaked world of 90s nostalgia.
Our creative direction leaned heavily into the era — incorporating digicams, 360 cameras, and post-production touches like VHS textures, vintage transitions, and authentic visual glitches to evoke the unmistakable look and feel of the decade.
As a result, we created a dynamic, nostalgia-driven visual story that celebrated Pepsi’s design innovation while transporting audiences straight back to the 90s.
AND THE NEW, Shoreditch Exchange, Gorsuch Place, London, E2 8JF
