FIA
CONTENT AT THE SPORTING FEDERATION LEVEL
Driving global impact and bringing the FIA's mission to life through content and storytelling.
THE BRIEF
AND THE NEW were selected by the FIA in March 2024 following a competitive pitch process to support the growth of their core content channels (namely YouTube, Instagram and TikTok) via the creation of a new content strategy and implementation across their entire series portfolio from Formula E and Formula One to WEC, WRC, Drag Racing, Truck Racing and more.
At the heart of the strategy was to both celebrate the unsung heroes from all corners of the motorsport world, and to inspire the next generation to engage with motorsport on a deeper level.
Through our creative treatment, we prioritised two core aspects: 1) stories that would engage new audiences which they may not have seen/heard before, and 2) showcasing these stories in ways we know different audiences want to watch and engage. For the FIA this was a whole new approach, leaning into creative and trending treatments.
We helped the FIA connect with global audiences by turning a repetitive and unimaginative content approach into an entertainment, educational and exciting media platform driven by our expertise in content creation, audience engagement and social publishing.
RESULTS
192,000 FOLLOWER GROWTH
192,000 new Instagram followers compared to the same period in previous year.
7.6M INCREASE IN VIEWS
7.6M more YouTube views compared to the same period in the previous year.
27% SUBSCRIBER GROWTH
27% increase in YouTube subscribers compared to the same period in previous year.
AND THE NEW, Shoreditch Exchange, Gorsuch Place, London, E2 8JF
