WORLD SUPERCROSS CHAMPIONSHIP
SKYROCKETING SOCIAL GROWTH FOR A GLOBAL SERIES
Supercharging World Supercross' social media channels from 9M organic views in the previous season to 122M organic views within 3 months.
THE BRIEF
World Supercross had a clear ambition: take an incredible live product and make it feel unmissable online. Not just for core fans, but for the millions of people who would love supercross if the sport was packaged, explained, and delivered in the right way.
The opportunity wasn’t “post more.” It was to treat World Supercross like a modern sports-entertainment property: fast, personality-led, conversation-driven, and engineered for algorithms. That meant showing up every day with the mindset of a social publisher - obsessing over hooks, retention, community behaviour, and what each platform rewards in real time.
World Supercross partnered with AND THE NEW to lead that transformation across social strategy, content production, and platform growth and to deliver a season that didn’t just capture moments, but created momentum.
Our strategy was designed around a simple principle: if you understand how platforms distribute content, you can engineer growth. That meant constantly testing and refining creative, formats, pacing, and narrative choices throughout the season - staying on the pulse of what audiences responded to, and what the algorithms were rewarding week to week.
During the season, our on-the-ground team produced and published up to 40+ pieces of content per day ensuring World Supercross constantly showed up in feeds for followers and non-followers alike. We were present at every race across the globe from Argentina to Canada, Australia, Sweden, and South Africa. This wasn’t “event coverage.” It was real-time publishing - capturing moments as they happened, shaping them into formats that platforms push, and building storylines that carried across the entire season.
All of this results in World Supercross tracking as the third-fastest growing sports property in motorsport across social channels from a languishing position the season prior.
World Supercross didn’t grow because we “posted more.” It grew because we built a content machine that: understands audience psychology, speaks the language of each platform, publishes with the consistency algorithms reward, and turns sporting moments into entertainment-led storytelling.
We also activated key sponsors including Cardo Systems, Michelin, Red Bull, and Ringer’s Western, working directly with these brands to produce content designed to explode organically on World Supercross channels. Instead of “bolt-on” branded content, we built sponsor storytelling into the platform-native style of the sport - keeping it entertaining first, so it performed like real content, not paid media.
RESULTS
122M+ IN-SEASON VIEWS
Over 122M organic views across the 2.5 month season (increase of 763% YoY)
3.2M+ ENGAGEMENTS
Over 3.2M engagements across social channels (213% increase YoY)
274% INCREASE IN FOLLOWERS
Making World Supercross the third-fastest growing social channel in motorsport
654% INCREASE IN WEBSITE VISITORS
Supporting website growth through social content.
AND THE NEW, Shoreditch Exchange, Gorsuch Place, London, E2 8JF
