ROTORTRADE
B2B STORYTELLING IN LUXURY AVIATION
Producing a series of B2B content for the luxury aviation industry during the biggest aviation event in Europe.
THE BRIEF
AND THE NEW was selected by Rotortrade to create a fast, high-quality suite of social content capturing their presence at the European Rotors 2025 Conference and amplifying their message to buyers and prospective clients.
Across the five-day event, we worked on the ground to film interviews with key leaders and produce B2B-focused storytelling that translated Rotortrade’s expertise into clear, engaging content — including coverage supporting the announcement of their Airbus partnership.
We documented the booth installation with a mix of time-lapse and real-time filming, then complemented it with agile, run-and-gun coverage of standout moments, key conversations, and live updates as they happened. To keep pace with the event and Rotortrade’s comms needs, our team moved seamlessly between video and photography, delivering priority assets in parallel.
The result was a versatile content series combining fresh footage, talking heads, and supporting visuals that helped Rotortrade show up consistently online throughout the conference and beyond.
AND THE NEW, Shoreditch Exchange, Gorsuch Place, London, E2 8JF
