FRONT RUNNER RACEHORSE MANAGER
LAUNCHING A NEW WEB3 HORSE RACING GAME
From stable to screen - launching Front Runner Racehorse Manager and galloping into Web3 gaming.
THE BRIEF
To launch Front Runner Racehorse Manager, a new mobile game harnessing the power of Web3, AND THE NEW was brought in from the very beginning — not just to create the hero trailer, but to build the entire brand world from the ground up. We developed the name, designed the identity, and produced a launch film that blended real-world sporting credibility with the excitement of next-gen gaming.
Filmed on location in London, the concept centred on a dramatic twist: real-life jockey Saffie Osborne announcing she was switching careers from jockey to virtual horse trainer. With a full-service crew behind the scenes, we directed, scripted, and produced a fast-paced narrative spot that built anticipation for the game while nodding to the prestige and tradition of the sport.
Every detail was designed to appeal to a digitally native audience—from sleek, cinematic visuals to a tone that struck the balance between high-stakes racing and immersive gameplay. The final asset introduced the world to Front Runner with energy, clarity, and a brand story ready to lead the pack.
We didn't just launch Front Runner Racehorse Manager, we created the brand from the ground up up and delivered a hero film that brought Web3 gaming to life on the Google Play Store.
AND THE NEW, Shoreditch Exchange, Gorsuch Place, London, E2 8JF
