PRODUCING STORIES FROM  EVENTS-BASED LOGISTICS 

THE BRIEF

Kuehne+Nagel’s Expo & Event Logistics team operates in an environment where precision is everything — complex venues, immovable deadlines, and huge pressure behind the scenes to make major exhibitions run flawlessly. They turned to AND THE NEW Studios to help bring that story to life across digital channels: not only by explaining their tools, but by capturing the real people and process powering world-class event delivery. 

​

First, we partnered with Kuehne+Nagel to create an animated explainer for myFairLOG — their online booking platform designed to streamline exhibition logistics and make onsite orders easier to book, manage and track. Working closely with the product team, we distilled a detailed workflow into a crisp, intuitive narrative, building a script and storyboard focused on clarity, pace and brand confidence. Clean UI-led animation and polished sound design brought the platform to life, making myFairLOG feel accessible and actionable for organisers, contractors and exhibitors alike. 

​

We also captured the human story — filming Kuehne+Nagel’s event installation at DSEI at London’s ExCeL. Our team documented the build in a way that was designed for social from day one: an installation overview that showed the scale and choreography of the operation, key talking heads that translated complexity into clear value, and a distinctive, “MTV Cribs”-style behind-the-scenes tour that brought audiences into the real world of life on-site — the planning, the pressure, the teamwork, and the moments that rarely make it to the front of house.