THE SPONSORSHIP MARKETING AGENCY BUILT FOR THE NEW DIGITAL AGE

Sponsorship marketing is one of the most powerful tools in a brand’s arsenal when executed properly. It’s a way to drive brand awareness at scale, build trust and loyalty with a specific target audience, increase market share, and drive the sale of products and services.

AND THE NEW specialises in digital sponsorship activation that leads to trackable results and a clear ROI on your sponsorship spend.

 

You’ve invested in sponsorships and partnerships to drive results for your brand, right? Now let’s help you achieve and prove these results and make you the hero in your team (huzzah!).

Strategy Development

A successful sponsorship requires a solid strategy designed to deliver against your core objectives. We combine our consumer intelligence suite, your acquired sponsorship assets, and our direct experience in activating sponsorships for the likes of SAP, Kia Motors, Tommy Hilfiger, Razer, Logitech, and UBS to drive results.

Building a consistent narrative

We’ll help you develop an overarching narrative that embodies the core message between you and the sponsored property for use across all marketing activities and channels. Doing so will drive a more effective communication between your brand and the fans you’re trying to engage.

Digital activation planning

With a strategy and a message, we can bring your sponsorship to life. From social media content development through to Search and Display, our sponsorship campaigns utilise the best channels to engage your target audience in the most effective way. 

Content creation and production

From built-for-platform snackable video content through to fully immersive web-based augmented reality experiences or reoccurring series, our production teams and graphic studio are boss-level when it comes to physical content creation.

Digital activation planning

Armed with a strategic direction and an overarching narrative, we can begin to build plans to bring your sponsorship to life and utilise your rights and assets across the right digital channels. From social media content development through to Search and Display, our sponsorship campaigns utilise the best channels to engage your target audience in the most effective way. We’ll develop a full digital activation plan for you so that you know exactly how your sponsorship will come to life before the season even starts!   

Delivering trackable results

We measure every element against the objectives of our sponsorship campaigns to prove success – from tracking return on ad spend through to audience growth and sentiment tracking. We don’t measure for the sake of measuring, we focus on metrics that matter.

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