DRIVING RESULTS THROUGH INFLUENCER MARKETING DONE RIGHT
THE CHALLENGE
As a start CHALLENGE-up brand in the fashion and lifestyle sector, Coral Eyewear knew they needed to find ways to both tell their brand story and grow brand awareness. Beyond this, they needed to show up exactly where their potential customers were spending their time.
With investors into the brand including the likes of Jake Humphries, Coral Eyewear turned to AND THE NEW to help drive their influencer marketing strategy forward with a simple, but core challenge... reduce
influencer spend to as close to zero as possible whilst driving real growth numbers!
INFLUENCING THE MASSES
We’re not in the market of finding any influencers to work with. Through our work with Coral Eyewear, we had planned out three core audiences which any influencer had to resonate with: Lifestylers, Adventurers, and Sports Fanatics. As such, we worked to find content creators that represented these audience personas–those that embrace the outdoors whether it’s to scale cliff faces or simply to drink Aperol Spritz!
We built a plan that covered celebrities, tapping into the connections of investor Jake Humphries, as well as well-known content creators, and micro influencers who represented the Coral Eyewear customer.
Account Reached
7,000+
Over 7,000 Villa fans who directly interacted with the IG Reels
Followers
766,000
That's a lot of Gen-Z eyeballs!
Reel Interactions
8.7%
A solid figure considering we brought 1980's content into modern platforms.
Reel Interactions
8.7%
A solid figure considering we brought 1980's content into modern platforms.
OUR TROPHY CABINET
HOW WE DID IT
It all started with a clear understanding of the audience and a strong storyline. From there, our teams worked hard to create a cutting-edge technology-based activation with an end-to-end distribution campaign to match. From WebAR through to in-stadium QR codes, paid media, organic branded content and more, our team managed the entire process so that TECNO Mobile could sit back, relax, and watch the result roll in
WHY WE LOVE IT
"This is one of the most ambitious single-activation sponsorship campaigns we’ve ever seen. Alongside working with the Premier League Champions, the campaign had everything with a clear media distribution strategy. It’s one we’re so proud of and the numerous award wins are the icing on the cake!”
Dan Connor, Co-Founder
