GIVING THE MOST POWERFUL SPORT ON THE WATER THE SOCIAL MEDIA PRESENCE IT DESERVES.
Class 1, the pinnacle class in the World Powerboat Championships, approached AND THE NEW with the ambition to build significant momentum for the series ahead of the launch of a revamped international series. The mission was to reposition Class 1 as the premier class within the sport, provide fans with unprecedented access, and cultivate a devoted and engaged following ready to propel the sport to unprecedented heights.
GLADIATORS ON WATER
Shaping up a traditionally broadcast-first sport, with a new social-first strategy with storytelling at its heart.
To grow the series, we needed to increase the consistency of content, improve the quality of content, and put storytelling above all else. Stories of competition, drama, and personality
HOW WE DID IT
With clear content planning, some amazing work by our Content Production Studio, and on-the-ground content capture at race weekends across Florida.
Our team on race weekends focused on capturing both in-the-moment content, as well as content that can be used in the off-season to continue driving engagement.
WHY WE LOVE IT
“This is exactly the type of client we love working with – big ambitions, an amazing product, and a desire to turn up the dial on their marketing and content output to drive commercial growth. For us, Class 1 is such an exciting opportunity to completely grow a rights holder’s product to new heights!”
Madelaine Harris, Junior Creative Account Manager
Increase in accounts reached across Instagram through organic content alone
Increase total followers across Instagram through organic content alone
Increase in interactions across Instagram Reels
From 0 to 16,000 new followers through an organic content strategy.