Creating a fresh look of a historic achievement for Aston Villas' Gen Z

fanbase.

Taking partnership-based social

content to the next level.

CLASS 1 OFFSHORE

Producing scroll-stopping graphic and

video content for an international

powerboat series.

Winning through content across

Instagram, Twitter, TikTok and

YouTube Shorts.

THE RACE AROUND

Driving brand awareness for

sailing's first round-the-world

Class40 race.

ASTON VILLA

Engaging supporters on the ground and digitally during Aston Villa's pre-season tour - and driving data capture for the club.

TECNO MOBILE

A world-first, award-nominated Web AR campaign that changed the game for international audiences.

ASTON VILLA

A club-first Instagram Lens campaign, that brought the historic 1982 European Cup win into modern times for Gen Z fans.

SOCIAL MEDIA CASE STUDIES

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AUGMENTED AND VIRTUAL REALITY CASE STUDIES

SPONSORSHIP ACTIVATION CASE STUDIES

SAMSUNG

Giving back to esports-mad customers and using the biggest event of the year as a vehicle for brand awareness and product click-through.

CORAL EYEWEAR

Launching a co-branded product with Williams Racing through content that serves a range of paid, earned and owned platforms.

SAP

Capitalising on the hook that is the biggest esports team in the world, Team Liquid, to enhance SAP's position as an endemic brand in the gaming space.

HEET GAMING

Creating unique content to activate TECNO Mobile's partnership with Premier League Champions Manchester City.

CONTENT STRATEGY & PRODUCTION CASE STUDIES

NINJAS IN PYJAMAS

The ultimate homecoming campaign that saw Ninjas in Pyjamas host the PGL Major in their native Stockholm.

HEET GAMING

An end-to-head rebrand that took a Tier 2 esports org to the next level!

CORAL EYEWEAR

A once-in-a-lifetime influencer campaign utilising one of social media's most on-trend and hilarious personalities.

THE RACE AROUND

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PAID SOCIAL CASE STUDIES

CORAL EYEWEAR

Meta, Google and TikTok ads to drive sales for the planet's most sustainable eyewear brand.

ROWBOTS

Crafting campaigns that focus on brands USP's to convert on class bookings, memberships and merchandise.

THE RACE AROUND

Hyper-targeting a host city and country upon the reveal of a major event.

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OUR WORK

These aren’t just any creative digital marketing campaigns.


These are AND THE NEW’s finest creative digital marketing campaigns that utilise the finest ingredients and insights, and dry-aged for the most succulent results.

CONTACT US
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THE GO-TO CREATIVE DIGITAL MARKETING AGENCY IN SPORTS, ENTERTAINMENT AND GAMING

E: INFO@ANDTHENEW.AGENCY
T: +44 (0) 75222 66788

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